This is a short summary of the paper
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Broadcasting, Programming, And The Audience
Start of Term Paper
Steiner's Model
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
au .... Middle of Term Paper
... choice is not available.
Let's say that the Federal Communications Commission licenses station A
in their market. Looking at the viewer preferences, station A would start to
broadcast soaps. By show soaps, it would capture a market of 2600 viewers. All
viewers would watch because soaps is their first choice or it is their second
choice but their first is not available.
The FCC then offers a license to station B. After examining the audience
sizes, stations B also starts to show soaps. By programming to this audience, it
splits the soaps market with station A and both of them have 1300 viewers.
Station B does not pic ... |
| Number of Words: 1856 |
Approximate Pages: 7 |
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