This is a short summary of the paper
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Broadcasting And Programing
Start of Term Paper
Steiner's Model
Steiner's model on programming preferences and broadcasting choices tries to
show how stations come to the conclusion of what programming to show. This model
goes on the assumption that broadcasters will go after the largest aud .... Middle of Term Paper
... say that the Federal Communications Commission licenses station A in their
market. Looking at the viewer preferences, station A would start to broadcast
soaps. By show soaps, it would capture a market of 2600 viewers. All viewers
would watch because soaps is their first choice or it is their second choice but
their first is not available.
The FCC then offers a license to station B. After examining the audience sizes,
stations B also starts to show soaps. By programming to this audience, it splits
the soaps market with station A and both of them have 1300 viewers.
Station B does not pick another programming because no other choi ... |
| Number of Words: 1857 |
Approximate Pages: 7 |
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