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E-mail: amychao54@hotmail.com Introduction Advertiser¡¦s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesn¡¦t ....

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... employ in order to deceive potential consumers and emphasize the features of their products. 1. Some advertisements all capitalize on half-truths and trickery. The people cheated are often too embarrassed to admit their gullibility and seek redress, or decide that the amount lost is not worth the cost of pursuing the advertisers. This allows the advertisers to continue their scam and trick even more people with their dishonesty. People have to try to figure out if advertising is legitimate and plausible. For example, shopping via Internet, consumers usually disappointment and being cheated when they receive the goods by Mail. 2. One of ...