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Loeb Strauss, whose name was later changed to Levi, was born on February 26, 1829, in Buttenheim Bavaria in Germany. He was born to his Jewish parents Hirsch Strauss and his second wife, Rebecca Haas Strauss. His father, was a dry goods peddl ....

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... by his brothers, who had already started a dry goods business called J. Strauss Brother & Co. In 1848 Levi moved to Louisville, Kentucky, where he sold goods from his brother's store. In 1853 he returned to New York upon hearing gold had been discovered in California. He persuaded his two brothers to provide him with a supply of silk, cloth, and a few luxury items, which he planned to sell in San Francisco. He also took a supply of canvas, which he intended to use to make tents, and wagon covers to sell to prospectors who were crossing the continent. In January of 1853 Levi became a United States citizen, and by March of the s ...