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In Search Of Excellence
Start of Term Paper
was the 1982 best-selling look at excellent companies and an attempt to identify the attributes they had in common that helped to make them successful. Thomas Peters and Robert Waterman studied dozens of American companies and deemed these com .... Middle of Term Paper
... Procter and Gamble is regarded more for extreme commitment to product quality than for their legendary marketing. Frito's potato chip salesmen strive to achieve a 99.5% service level. This is the foundation of its extraordinary success. Analysts showed how much could be saved if Frito would reduce its commitment to service The analysts are right, Frito would save money. However, analysts can not begin to predict the impact of service unreliability on the sales force, retailers, and eventually on the market share loss. The successful companies limited themselves to a handful of themes that were intense and repetitive, and highly successful ... |
| Number of Words: 1835 |
Approximate Pages: 7 |
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