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Steven Waldman wrote this essay with regards to the overwhelming number of choices that consumers faced each time they go make a simple purchase. The main purpose for writing this essay is to entertain and inform a simple situation we encounter ....

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... increased social tolerance and improvement in products. In Waldman's essay, he illustrated five negative points of choices. In one point Waldman elaborated that "Choice Erode Commitment." This point describes how people tend to linger in making a commitment and wearing away their responsibility in their careers, social life and marriage. He supports his main idea by mentioning his own experience in marriage and examines important statistics about single females. Waldman elaborated that "Choice Leads to Inept Consumption." This describes that the more choices available, the more information the consumer must have in making an int ...