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Is what we consciously see all there is to see? Subliminal advertising surrounds people all day long. It is “believed that one can influence behavior by secretly appealing to the subconscious mind with words, images and sounds” (L ....

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... on a movie screen so that it could not be consciously seen, but subconsciously absorbed (Lechnar 3). Vicary reported an increase in the sale of popcorn and Coca-Cola as a result of his subliminal messages. He was later questioned about his results. He had no evidence of his findings and admitted his results were false. This example brought the publics attention to the power that advertisers held over them. In nineteen seventy nine about fifty department stores in the United states played music with subliminal anti-theft messages. The messages on the tapes were “I am honest. If I do steal, I will be caught and sent to jail ...