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Public Relations Contigenct Th
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"Contingency Theory of Accommodation and Advocacy" Contingency theory of accommodation/advocacy is a more realistic depiction of public relation strategies or models based on a continuum. The contingency theory represents the organizations poss .... Middle of Term Paper
... offers 86 possible factors in the continuum at any given time to any given public. This allows the continuum offered to depict how an organizations stance toward one given public and not the outcome of the interaction with that public. The theory focuses then on what decisions led the organization to their stance in concern with greater or lesser accommodation to that public. One of the many factors suggests that more accommodation or more advocacy will be effective in gaining departmental and organizational objectives in the short and long term. The contingency theory further goes on to say that an accommodative stance, questionably a part ... |
| Number of Words: 920 |
Approximate Pages: 4 |
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