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The method of principled negotiation provides an alternative which combines both hard and soft ways and look into issues based on their merits. It is a method hard on merits while soft on people. It also helps the negotiator acquire what he is ....

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... place when each side to a conflict take a position and makes concessions to reach a compromise. Although such a way of negotiation might result in agreement, however the process is not efficient and sometimes can prove to be not amicable. The reason is due to the parties' tendency towards locking themselves into their positions and this worsens the moment he tries to defend his position. Gradually, egoism comes into play and in order to "save face", it becomes increasingly difficult for both parties to arrive at an agreement that reconcile their original interests. Thus the underlying issues that concerns the parties will be neglected if t ...