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Marketing In Japan
Start of Term Paper
Japan has been an attractive destination for foreign business, and progressive businesses are aware that they need a presence there. Some of the walls that have protected Japan against foreign entry have been crumbling away, thus making Japan .... Middle of Term Paper
... a controlling stockholding in a Japanese firm.
Purchase a minority stockholding in a Japanese firm.
No ownership Establish a supply relationship with a Japanese firm (exporter).
Enter into a licensing arrangement.
The dominant form of ownership amongst American business operations located in Japan is 100 percent ownership. However, as a measure of testing the waters, many American businesses opt for a joint venture as a vehicle to entry. If this strategy proves to be successful, then there is a strong tendency for firms to strengthen control over business in Japan. When this decision is made, most firms change the ... |
| Number of Words: 583 |
Approximate Pages: 3 |
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