This is a short summary of the paper
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Advertising
Start of Term Paper
PRODUCT NAME: Nike Biking Shoes
NAME OF SOURCE: Men's Health
DATE VIEWED: April 6, 2000
MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization
FIRST IMPRESSION: 7
TARGET AUDIENCE: Adult or Adolescent males who pl .... Middle of Term Paper
... into play. The photo in the ad suggests that when one wears Nike shoes, his shoes will have the same mechanical power of that of a train's wheels. Thus this image gives the viewer of the ad a simulation of what his leg would be doing on a bike but with more power.
STYLE: The ad uses key words and key images to communicate its meaning.
A key word used in this ad is "Strapped." The word "Strapped" implies that when you wear Nike shoes you will get a secure tight fit in the shoe. This makes the viewer think that he/she will be able to pedal with strength and the force of a train. Therefore the ad makes you think that the sho ... |
| Number of Words: 1283 |
Approximate Pages: 5 |
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| Length |
Price |
Membership Type |
Sign Up |
| 30 days |
$19.95 |
recurring |
| 90 days |
$39.95 |
recurring |
| 180 days |
$69.95 |
non-recurring |
|
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