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"Media do not simply present cultural products for consumption; they provide much of the stuff of every day life through which we construct meaning and organize our existence."--Michael R. Real, Super Media DEFINING MOMENTS IN MASS MEDIA Newspa ....

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... to shape the media industry by 1631 with the first classified ads featured in a French newspaper. And, in 1833 a New York newspaper was sold for one penny, enabling this media to reach a mass market. Radio. At first there was the print, and then there was sound . . . In 1821 an English man named Wheatstone reproduced sound. However, the future of radio didn¡¦t really begin until 1890 when Branly transmitted the first radio waves in France. In 1901 the American Marconi Company, the forerunner of RCA, sent radio signals across the Atlantic. And five years later, ¡§a program of voice and music was broadcast in the United States.¡¨ I ...