This is a short summary of the paper
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Etrade
Start of Term Paper
Provider of online investing services. It has established a popular, branded destination Web site for self-directed investors. It offers automated order placement and execution, along with a suite of products that can be personalized. (Dow Jon .... Middle of Term Paper
... the success of our strategy to become the branded, global leader and recognized authority in electronic personal financial services. This strategy involves: .
*leveraging the powerful brand of E*TRADE to increase new customer accounts and assets held in customer accounts by offering a unique and compelling online experience;
*providing the broadest range of high value-added tools, products and services;
*enabling "anytime, anywhere, anyway" access, worldwide, to actionable information;
and
*integrating a broad-based digital financial media strategy with existing product and service offerings
(10 K report)
Growth Strategi ... |
| Number of Words: 1611 |
Approximate Pages: 6 |
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