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As Michael Winkleman described, public relations professionals and educators are currently engaged in a vigorous discussion of the role of ethics within the profession and the means by which ethics can be taught to both public relations student ....

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... profession and the companies for which the public relations work. Ultimately, ethics are good for business. In addition, there is empirical evidence suggesting that public relations professionals basing their decision-making and recommendations to management on ethical principles and social responsibility are more likely to have a greater role in management decisions and activities. The result of this concern over ethics in the public relations field has resulted in a vigorous debate over the pros and cons of a universal ethics code. Many writers agree, despite their differences, that not only does ethical decision-making give public rela ...