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Ing. Ivan Kopriva, Managing Director of the SESAM Formula Table of Contents Introduction. p. 3 The Czech economy p. 3 Euronova p. 4 Brief profile of Euronova’s retail store chains p. 5 The Marketing Concept p. 6 Conclusion p. 8 Ap ....

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... an institutional food supply company (GVA), and a majority share in a leading Dutch wholesale food distributor (Schuitema). The holding company is rapidly expanding in Asia and Latin America. Besides in these countries, Ahold is recently also active in Central Europe and Russia. Since the economies in Central European countries have just become more open and freer, Ahold has seen a promising business opportunity over there. One of the countries in Central Europe to which Ahold has already expanded business activities is the Czech Republic. Nowadays, Euronova, Ahold's subsidiary in the Czech Republic that specializes in food retailing, ...