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Kiss The Hype
Start of Term Paper
What is hype? Hype is defined as promotional publicity of an extravagant or contrived kind. It is used to lure the consumer to a certain product or an event of some kind. The competition for the consumer's attention is intense and even desper .... Middle of Term Paper
... of Kiss. It has something to do with their music, but it has more to do with the way they are hyped and packaged. So lets unwrap that package. In 1972, Gene Simmons was a sixth grade school teacher in New York City. With guitarist Paul Stanley, he formed a band called Wicked Lester that played in small clubs and bars around New York. That band quickly failed. "Wicked Lester just wasn't the deadly rock n' roll assault squad they had always wanted" (Kitts 12). But Simmons and Stanley felt they could and would become stars. They invested in some large equipment and decided to start a major rock band. From the hordes of drummers, the ... |
| Number of Words: 771 |
Approximate Pages: 3 |
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