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Administrative Decision Making
Start of Term Paper
BSAD 490
Dr. Roth
The Limited, Inc.
Three Limited Parkway
Columbus, Ohio 43230
614-415-7000
www.limited.com
Overview
Name: The Limited, Inc.
Headquarters: Three Limited Parkway
Columbus, Ohio 43230
Telephone: 614-415-7000
Inte .... Middle of Term Paper
... this store achieved sales of $157,000. His strategy was to provide a "limited" assortment of quality, fashionable sportswear at medium prices. The "limited" concept worked well and by the late 1970s, Wexner began a twofold strategy of market development and product development. New stores were opened and acquired an appeal to women of different ages, sizes, and budget limits.
The Limited, Inc. is comprised of a unique family of brands. Since the grand opening in 1963, the Company has grown to over 5,633 stores and 13 retail businesses. Businesses that fall under the umbrella of The Limited, Inc. are: Express, Lerner New York, Lane ... |
| Number of Words: 4540 |
Approximate Pages: 17 |
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