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The Promotion Of Products And People
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What are the differences between Coca-Cola and corporate executives? Or better yet, what are their similarities? According to Scott Charles and John T. Molloy, the chief similarity or common ground between them is the need to appeal to an au .... Middle of Term Paper
... to its audience. Charles tells us about a Coca-Cola advertisement he found in VIBE magazine:
The ad depicts a young black man and woman with their backs to one another, drinking out of contoured plastic Coke bottles. Behind this attractive couple is a massive fan, its blades representing 1:40 P.M. on a clock. While both of the people in the photograph are independently handsome…neither seems visibly perfected. (352)
The images in this ad compound upon one another to show the viewer that anyone can drink Coke at any time and be cool. The attractive, yet not overly glamorous, couple is significant because the ad is portraying its tar ... |
| Number of Words: 1153 |
Approximate Pages: 5 |
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