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Dell Computer Corporation
Start of Term Paper
The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one o .... Middle of Term Paper
... of the organizations and individuals purchasing them, and sells an extensive selection of peripheral hardware and computing software through its DellWare program.
Nearly two-thirds of Dell’s sales are to large corporations, government agencies and educational institutions. Dell also serves medium and small business and home-PC users.
Dell’s award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dell’s unique direct-to-customer business model. “Direct” refers to the company’s relationships with its customers, f ... |
| Number of Words: 1036 |
Approximate Pages: 4 |
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