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? Opinion polls play a major role in politics, they can be used by the Government to decide when to call and election, and, among other things, how their pre- election campaigns are run. Throughout the history of opinion polling, from the time ....

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... fulfilling prophecy', in that some voters like to back the 'winning team', and others only vote for a party they feel has a real chance. This was demonstrated in 1983, when the Alliance, frustrated with the media concentrating only on their position in the polls, leaked their own private polls to the press, resulting in a late surge of support (Crewe, 1992, p.478). Britain generally has a much greater number of opinion polls carried out than in other countries, this is due to the large number of national newspapers, and the amount of current affairs programming on television. The period prior to the 1992 general election saw a much gr ...