This is a short summary of the paper
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IBM's Dominance Of The Computer Industry
Start of Term Paper
The dominance that IBM enjoyed over the computer industry from the
mid-1950's to the mid-1970's was not achieved primarily through superior
technology, but through superior marketing and customer service. IBM
realized that customer were inter .... Middle of Term Paper
... moved to the Census Bureau. However, it was IBM's background as a
supplier of integrated data-processing systems that gave it a unique
advantage over its competitors. As Frank Cary, a future president of IBM
put it shortly after the release of System/360, "We don't sell a product…we
sell solutions to problems." And this is exactly what they did. Often
times, software would be custom tailored for a particular business's needs.
IBM's greatest advantage, however, was its reputation as a service-oriented
vendor. Recognizing the importance of training, the company set up
programming courses to train users and established field-engineerin ... |
| Number of Words: 670 |
Approximate Pages: 3 |
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