This is a short summary of the paper
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Marketing Research On The Auto Industry
Start of Term Paper
1. Marketing research
(1.1) Market
* Size of the market
The size of the market is large - the whole car industry (world-wide) with
multi-billion pound worth of value. Below are some of the car manufacturers
today:
Acura | Alfa Romeo | Americ .... Middle of Term Paper
... |
Volvo
* Market structure
The type of marketing in which we are concerned with can be categorised as
industrial marketing. This means that we are making specialised products
that are sold to car companies and manufacturers rather than the general
public. The obvious reason for this is that the product is assumed to be
fitted onto cars by engineers only.
* Industry output
Below is the statistics on car production. This information is required as
we need to identify growth potential which is the key to find a new
opportunity. A growing market is where prices and margins are higher and
therefore more desirable.
* Mode of transport
This ... |
| Number of Words: 1261 |
Approximate Pages: 5 |
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