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Harley - Davidson Inc. Motorcycle Industry
Start of Term Paper
INTRODUCTION
The purpose of this report is to develop a strategic corporate objective
for HarleyDavidson Inc., a publicly traded, employee owned manufacturer of
heavyweight motorcycles, recreational and commercial vehicles, military defense
it .... Middle of Term Paper
... sales of
motorcycles were shrinking in the early l990s because of the recession and the
competition from computers and electronic products decreasing consumers'
discretionary income.
Sales of accessories and parts make up 36% of total retail sales and is a
viable area for producers to explore because people want something to
differentiate their bikes. Previously, motorcycles were viewed as a cheap means
of transportation. By 1992, they came to be viewed as a recreational, or a
luxury item. This new perception of motorcycles led to the introduction of more
expensive models with higher prices. This led to the introduction of consumer
fi ... |
| Number of Words: 2777 |
Approximate Pages: 11 |
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