This is a short summary of the paper
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Operating Strategy
Start of Term Paper
Apollo Hospitals, India
Considering the elements of a strategic service vision, the following are the
factors applicable to the Apollo Hospitals of India. The service vision
framework are according to an exhibit from "Lessons in the Service Sec .... Middle of Term Paper
... cost, low
tech, and low quality. Private medical facilities are available - highly
specialized, charging market rate (not latest technology but provides privacy
and intimacy). Treatment of a complex ailment in a private institution is more
time consuming and expensive.
· Economic liberalization : domestic and multinational companies - more
competition
· Demography : urban, high income as dictated by upper middle class and elite
class, neighboring countries.
· Psychography : Targeting people who can afford comprehensive high quality
service; who are ready to pay more money for the comfort and treatment by more
reputed doctors.
· Mark ... |
| Number of Words: 1068 |
Approximate Pages: 4 |
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