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Book Review Of Business Policy And Strategy: An Action Guide
Start of Term Paper
Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Grade = 95% {A}
Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie .... Middle of Term Paper
... the chapters into specific areas
of study. For example, the first chapter, "Business Failure -- Business
Success," examines why businesses fail, and provides the reason for continuing
with the remainder of the text. The next two chapters focus on the "field of
action," including the business environment and the business system. The fourth
and fifth chapters introduce strategic management (chapter 4) and the struggle
not only to survive, but to prosper using strategic management (chapter 5).
Chapters Six through Nine address specific functional areas (marketing,
accounting/finance, production, and engineering/research and development).
Ch ... |
| Number of Words: 4406 |
Approximate Pages: 17 |
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