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This is a short summary of the paper
Computers And Marketing

Start of Term Paper
Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special f ....

Middle of Term Paper
... business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace. As competition becomes more intense the formula for success becomes more difficult. Two particular things have greatly aided companies in their quests to accomplish these goals. They are the innovative software products of CAD/CAM and, last but not least, the World Wide Web. An important program has aided companies all over the world. Computer- aided design and computer-aided manufacturing (CAD/CAM) is the integration of two technologies. It has often been called the new industrial revolution. ...

Number of Words: 1766 Approximate Pages: 7

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