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Dr. Seuss is the pseudonym for Theodor Seuss Geisel III, Ted Geisel to his friends. He originally thought of his pen name being pronounced zo-oice which is the German pronunciation. He took his middle name from his mother's maiden name. He w ....

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... he began to sign his work as Dr. Seuss. And that is why Ted Geisel became Dr. Seuss. While at Oxford he met his first wife Helen Palmer to whom he was married for 40 years until her death. They moved to New York. While in New York he worked drawing cartoon advertisments for Flit, an insect repellant. It was he who coined the phrase “Quick Henry, the Flit” which was to 1930s advertising what “Just Do It” is to 1990s advertising. Sort of. They later moved to La Jolla, California where Ted lived for the rest of his life. They loved children although they were unable to have any of their own. About five years after Helem's death he married Au ...